WHAT MAKES UP M · A · C. M · A · C is the globe’s leading specialist makeup authority as a result of our unique know-how in makeup ARTISTRY.
M · A · C commemorates diversity and ORIGINALITY– we are for All Ages, All Races, All Sexes.
M · A · C is a happy NEIGHBORHOOD of professional makeup artists collaborating to bring our vision to life.
M · A · C goes to the leading edge of fashion TRENDSETTING, working together with leading talents from style, art and also popular culture. Our Musicians produce fads backstage at style weeks worldwide.
M · A · C counts on SOCIAL DUTY, with initiatives such as VIVA GLAM as well as the M · A · C AIDS Fund at the body and soul of our distinct society.
BIRTH OF A CULT:.
FROM WOW TO NOW!
All Ages, All Races, All Sexes … A professional makeup brand setting patterns backstage at fashion weeks around the globe. Today, M · A · C suggests numerous things to its countless followers in every edge of the earth, however an international elegance phenomenon has to start somewhere.
Makeup Art Cosmetics started life in Toronto, Canada. Make-up artist and also professional photographer Frank Toskan as well as beauty parlor proprietor Frank Angelo came to be irritated by the absence of makeup that photographed well, so they decided to create their very own. In the beginning, they made the cosmetics in their kitchen and also sold them directly from the beauty parlor to fellow make-up artists, as well as designs and professional photographers. Soon, stylists and also fashion editors participated the action. As the magazine debts racked up and also word-of-mouth appeal expanded, the duo launched M · A · C in March 1984 from a counter in a Toronto outlet store.
Their method was elegant energy, with the make-up being available in black pots instead of compacts. While various other major make-up brand names at the time were mainly skincare business, M · A · C picked rather to establish itself as the ultimate colour authority. Professional makeup artists manned the counter, a sector first. One of the most preferred offerings was an extreme matte red lipstick, which obtained a boost with an appearance in a photo-shoot of the fast-rising Madonna, later on seen using a M · A · C Tees.
The company took the sector by tornado, supplying a wide variety of items that mixed street savvy with attractive style and also panache. Behind the counter, the M · A · C approach was especially different. Rather than driving sales through conventional marketing strategies, M · A · C depended on the honesty of its meticulously formulated line of product. Including in the picture was a touch of outrageousness. A firm that honours uniqueness and also self-expression most importantly else, it brought a fantastic feeling of drag as well as theatre right into the smooth M · A · C shops and department store counters.
In 1994, as HIV and AIDS continued to spread around the world, M · A · C made HIV/AIDS organizations the beneficiaries of the firm’s philanthropic emphasis and also the M · A · C AIDS Fund was developed. To date, the VIVA GLAM campaign has elevated over $450 million for the fight versus HIV/AIDS, with spokespeople such as Girl Gaga, Pamela Anderson as well as Nicki Minaj.
Part of the Estée Lauder Firms since 1994, M · A · C is marketed today in over 120 countries worldwide. It continues to be fully commited to developing new groups, products and over 50 collections yearly, all of which continue to serve the need of consumers as well as professional make-up musicians alike.
Partnerships with adored names from pop culture, art as well as style have included such names as Rihanna, Lorde, Proenza Schouler, The Rocky Horror Image Show and Brooke Shields. These remain to improve M · A · C’s significance as well as reach to existing fans along with brand-new ones, while our makeup Artists’ rock-steady visibility backstage at over 200 style week shows around the globe, collaborating with names from Prabal Gurung to Vivienne Westwood, safeguards the envied status of M · A · C as the globe’s leading beauty pacesetter.